In this day and age, we show support for a thing with money. Even such totally intangible things as ideas. We are awash in a sea of advertising whose sole purpose is to entice us to part with the tangible evidence of our energetic output: money. Then we pay for what we have been told we need and these products subtly tell us who and what we are and should become: we are engineered. If that is not enough, we are bombarded by information of all types whose sole purpose is to create an emotional context, a background in our [-MORE-]